Smartphone Use by Contractors on the Jobsite Jumps 35% in Past Year
Contractors’ use of smartphones while on the job jumped 35% from last year, according to new research from EMA Contractors, a specialty group at Eric Mower + Associates. While the use of tablets (i.e.,...
View ArticleEpisode 1: The fully loaded pickup
From power and hand tools to nuts and bolts, kitchen and bath remodeler Victor Procopio knows how important it is to have the …Full Story
View ArticleEpisode 2: One really powerful van
For Tommy and Jason Pate of Pate Electric, their van is the hub for every job, with all the tools, equipment and parts …Full Story
View ArticleHispanics to Comprise 65% of Segment by 2025
According to U.S. Department of Labor projections, Hispanic contractors will outnumber English-speaking contractors by the year 2025, representing an impressive 62 percent of the entire category1....
View ArticleEpisode 3: HVAC van meets cool tech
For contractor Joe Sackenheim of Miami Heating & Cooling, his van is a mobile command center. And, it’s fully equipped with all of …Full Story
View ArticleTimberTech Straight Talk Case Study
Watch how Timbertech used Straight Talk to engage customers in a direct conversation with their brand. Timbertech overcame negative myths and half-truths about …Full Story
View ArticleImproving Health and Wellness through Better Building Design and Construction
At this year’s Clinton Global Initiative America (CGI America) meeting, the American Society of Interior Designers (ASID), in partnership with 11 organizations, announced its new CGI commitment to...
View ArticleSix Dirty Words That Can Soil and Spoil Your Marketing Plans
Time: Six months post launch of a game-changing new construction product. Place: Conference room at HQ of category-leading marketer. Players: VP marketing, director of marketing communications,...
View ArticleChange the Conversation, Unlearn Conventional Wisdom
Several years ago, a client presented us with the opportunity of a lifetime…and we yawned. Back then, our client asked us to launch a new version of commodity product. A product every contractor knew...
View ArticleThree Reasons You Should Care about Workplace Design
For many companies today, workplace design has a significant impact on the overall success of the business — supporting high performance and revenue growth. Here are three reasons we, as marketers,...
View ArticleEMA Launches New Buildings + Construction Webinar Series
EMA recently launched a new webinar series designed to help you better understand your customers and how you can play a bigger role in their projects. On April 30th, we held our first webinar on...
View ArticleBuildings + Construction Sizzle Video
Here is a sampling of EMA’s buildings & construction videos.
View ArticleShedding Light on LEED v4’s Daylight Credit
Considered to be the most significant overhaul of the U.S. Green Building Council’s LEED green building rating system since its inception, LEED v4 has officially raised the sustainable bar in its...
View ArticleResearch Spotlights New Thinking about Daylighting’s Role in Building Design
Beyond the often referenced Heschong Mahone studies — establishing a positive correlation between daylighting and student test scores — research continues to validate what the building industry has...
View ArticleSsssh… Keep It Down: the Importance of Minimizing Noise with Interior Design
To make a compelling case for good-quality acoustical design, one needn’t look far. Ample research, conducted in different facility types, all points to the same result: poor acoustics has a negative...
View ArticleSound Insulation vs. Sound Absorption
Ranking high on a building owner’s punch list of priorities is good acoustics. With study after study linking acoustics to occupant comfort and performance, this key feature has evolved from a best...
View ArticleHow Challenger Brands Succeed Webinar
EMA recently launched the second webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger...
View ArticleMarketing to Specifiers: Keeping your efforts on spec
Marketing to an audience that doesn’t necessarily buy your products or services comes with its own unique set of challenges. Our EMA—Buildings + Construction specialty group—specializes in overcoming...
View Article7 Steps to Effective B2B Content Marketing Webinar
EMA recently launched the 3rd webinar in its Group B2B series, entitled 7 Steps to Effective B2B Content Marketing. The webinar was hosted by EMA’s John O’Hara, Director of Content Strategy. The...
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