EMA recently launched the 3rd webinar in its Group B2B series, entitled 7 Steps to Effective B2B Content Marketing. The webinar was hosted by EMA’s John O’Hara, Director of Content Strategy.
The webinar presentation featured the 7 key steps for developing an effective B2B content marketing plan, including:
- Developing effective strategies and messaging goals
- Building trust and friendship with your audience
- Creating content that’s relevant to their needs
- Retaining more business and generating leads
If you missed the webinar or would like to view it again the full presentation is below.
Additional Information: