EMA recently launched the second webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger brand experts—Michael Gambino and Jan Martin—who have went head to head against leader brand Goliaths…and came out on top.
Together, they shared invaluable insights into how you can outthink, outsmart and outflank the leader brand in your category by:
- Implementing proven challenger strategies and best practices
- Better understanding and managing your role as challenger
- Leveraging your underdog status to your advantage
- Creatively positioning your brand against the leader
If you missed the webinar or would like to view it again the full presentation is below.
Additional Information: