Three Reasons You Should Care about Workplace Design
For many companies today, workplace design has a significant impact on the overall success of the business — supporting high performance and revenue growth. Here are three reasons we, as marketers,...
View ArticleEMA Launches New Buildings + Construction Webinar Series
EMA recently launched a new webinar series designed to help you better understand your customers and how you can play a bigger role in their projects. On April 30th, we held our first webinar on...
View ArticleBuildings + Construction Sizzle Video
Here is a sampling of EMA’s buildings & construction videos.
View ArticleShedding Light on LEED v4’s Daylight Credit
Considered to be the most significant overhaul of the U.S. Green Building Council’s LEED green building rating system since its inception, LEED v4 has officially raised the sustainable bar in its...
View ArticleResearch Spotlights New Thinking about Daylighting’s Role in Building Design
Beyond the often referenced Heschong Mahone studies — establishing a positive correlation between daylighting and student test scores — research continues to validate what the building industry has...
View ArticleSsssh… Keep It Down: the Importance of Minimizing Noise with Interior Design
To make a compelling case for good-quality acoustical design, one needn’t look far. Ample research, conducted in different facility types, all points to the same result: poor acoustics has a negative...
View ArticleSound Insulation vs. Sound Absorption
Ranking high on a building owner’s punch list of priorities is good acoustics. With study after study linking acoustics to occupant comfort and performance, this key feature has evolved from a best...
View ArticleHow Challenger Brands Succeed Webinar
EMA recently launched the second webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger...
View ArticleMarketing to Specifiers: Keeping your efforts on spec
Marketing to an audience that doesn’t necessarily buy your products or services comes with its own unique set of challenges. Our EMA—Buildings + Construction specialty group—specializes in overcoming...
View Article7 Steps to Effective B2B Content Marketing Webinar
EMA recently launched the 3rd webinar in its Group B2B series, entitled 7 Steps to Effective B2B Content Marketing. The webinar was hosted by EMA’s John O’Hara, Director of Content Strategy. The...
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