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Three Reasons You Should Care about Workplace Design

For many companies today, workplace design has a significant impact on the overall success of the business — supporting high performance and revenue growth. Here are three reasons we, as marketers,...

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EMA Launches New Buildings + Construction Webinar Series

EMA recently launched a new webinar series designed to help you better understand your customers and how you can play a bigger role in their projects. On April 30th, we held our first webinar on...

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Buildings + Construction Sizzle Video

Here is a sampling of EMA’s buildings & construction videos.

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Shedding Light on LEED v4’s Daylight Credit

Considered to be the most significant overhaul of the U.S. Green Building Council’s LEED green building rating system since its inception, LEED v4 has officially raised the sustainable bar in its...

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Research Spotlights New Thinking about Daylighting’s Role in Building Design

Beyond the often referenced Heschong Mahone studies — establishing a positive correlation between daylighting and student test scores — research continues to validate what the building industry has...

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Ssssh… Keep It Down: the Importance of Minimizing Noise with Interior Design

To make a compelling case for good-quality acoustical design, one needn’t look far. Ample research, conducted in different facility types, all points to the same result: poor acoustics has a negative...

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Sound Insulation vs. Sound Absorption

Ranking high on a building owner’s punch list of priorities is good acoustics. With study after study linking acoustics to occupant comfort and performance, this key feature has evolved from a best...

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How Challenger Brands Succeed Webinar

EMA recently launched the second webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger...

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Marketing to Specifiers: Keeping your efforts on spec

Marketing to an audience that doesn’t necessarily buy your products or services comes with its own unique set of challenges. Our EMA—Buildings + Construction specialty group—specializes in overcoming...

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7 Steps to Effective B2B Content Marketing Webinar

EMA recently launched the 3rd webinar in its Group B2B series, entitled 7 Steps to Effective B2B Content Marketing. The webinar was hosted by EMA’s John O’Hara,  Director of Content Strategy. The...

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